Logo  

identity
    about
    identity
  print
  package
    web
  additional
    wedding
    contact
haalo

Advertising Campaign/Corporate Identity:

Objective: To create a postcard mailer for Haalo to advertise the new salon as

well as a price sheet so the prices are posted for easy viewing.

Solution: Use Adobe Illustrator to digitally create a simple yet effective postcard

to advertise the new salon that can be sent to past customers so they are

aware of the new location. I then took the colors and design of the postcard

and tied them into the price sheet that will be posted in the salon to create

a unified identity for Haalo.
haalo

 

container

Advertising Campaign/Corporate Identity:

Objective: To create an identity for an organic soap company and

create a package design with the identity, a mailer to advertise the

new product and a magazine advertisement to advertise it through

a different media.

Solution: Use Adobe Illustrator to digitally illustrate the

pomegrantes that will be used throughout the ad campaign. Then

using those illustrations create a 2-D package design for the

product. Next using Adobe InDesign I created a direct maier and

magazine advertisement that visually unifies the whole campaign.
ad mailer

 

Corporate Identity

Objective: To create a logo to promote a fictional brand extension of Smucker's. Then using that new logo create identity

pieces to promote this fictional brand extension.

Solution: Develop a logo using Adobe Illustrator for European Delight, a brand extension of Smucker's. Create a simple logo

that will be able to change colors and work on the different products the company will offer. Using Adobe InDesign a corporate

brochure was created to give a brief company history as well as promote the brand extension. The photos were edited using

Adobe Photoshop. The webpage that was created relates to the current Smucker's website and the direct mailer is used to

describe this change to the customers and the promotional item is used to promote it.

smuckers1
smuckers2

 

 

Advertising Campaign and Identity for an existing company

Objective: To create an advertising campaign for an exisiting eco-friendly toy company through different medias.

Solution: Create large scaled billboards that quickly gives across information about the toys while passing by it. Create

related magazine advertisments and web banners to promote the company and their products.

Billboard Digital Roughs

1

 

2

Final Billboard Design

3

Magazine Advertisements

4

 

5

Web Banners

6
7
Green Toys. Dump Truck, Recycle Truck, Tea Set, Tool Set, Flower Pot. 2009.

 

 

ALL IDEAS, DESIGNS, and IMAGES are property of Samantha Lobben and/or of An Eco Sam Design, LLC.