Advertising Campaign/Corporate Identity:

Objective: To create an identity for an organic soap company and create a package design with the identity, a mailer to

advertise the new product and a magazine advertisement to advertise it through a different media.

Solution: Use Adobe Illustrator to digitally illustrate the pomegrantes that will be used throughout the ad campaign. Then

using those illustrations create a 2-D package design for the product. Next using Adobe InDesign I created a direct maier

and magazine advertisement that visually unifies the whole campaign.

Corporate Identity

Objective: To create a logo to promote a fictional brand extension of Smucker's. Then using that new logo create identity

pieces to promote this fictional brand extension.

Solution: Develop a logo using Adobe Illustrator for European Delight, a brand extension of Smucker's. Create a simple logo

that will be able to change colors and work on the different products the company will offer. Using Adobe InDesign a corporate

brochure was created to give a brief company history as well as promote the brand extension. The photos were edited using

Adobe Photoshop. The webpage that was created relates to the current Smucker's website and the direct mailer is used to

describe this change to the customers and the promotional item is used to promote it.

ALL IDEAS, DESIGNS, and IMAGES are property of Samantha Lobben and/or of An Eco Sam Design, LLC.